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This site has the following in the homepage, "Sign up for exclusive email offers." We noticed that the web site also stated " Grilled Rosemary Chicken Kabobs Healthy Cooking and Eating." It also stated " Mens Health Five Questions to Ask Your Doctor. Eight Heart-Healthy Diets for Consideration. Tips for Finding the Right Fitness App. Fresh Food, Friendly Prices. We are here to help you find whatever you are looking for were here to serve you! Fire up the grill for flavor! Our meat department has a large variety of fresh meats to create the perfect meal! Box Tops for Education." The header had grocery store as the highest ranking keyword. It was followed by supermarket, fresh produce, and deli which isn't as ranked as highly as grocery store. The next words the site uses is local. independent grocer was also included and might not be understood by search parsers.